Beauty boys
You're not alone, Zac Efron! The male beauty
market is booming...
If you reckon that most men scoff at preening and pampering
themselves, think again. The guy grooming industry is on the
rise!
According to GHD, 25% of their hair straighteners are bought by
boys and the male beauty market is growing twice as fast as the
female market.
The hair product manufacturers have even created the IV Mini Styler
specifically aimed at men, with smaller ceramic plates to help them
perfect their sleek Zefron fringes or R-Pattz quiffs.
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