Monday, September 06, 2010
 

Beauty boys

Zac Efron

You're not alone, Zac Efron! The male beauty market is booming...

If you reckon that most men scoff at preening and pampering themselves, think again. The guy grooming industry is on the rise!

According to GHD, 25% of their hair straighteners are bought by boys and the male beauty market is growing twice as fast as the female market.

The hair product manufacturers have even created the IV Mini Styler specifically aimed at men, with smaller ceramic plates to help them perfect their sleek Zefron fringes or R-Pattz quiffs.

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