Beauty

Priyanka Chopra opens up about the one beauty product she regrets endorsing

The actress says she was left wondering: "What Did I Do?"

After spending years as an international beauty icon actress Priyanka Chopra has seen the light and says she will no longer endorse every product that comes her way.

In an interview with Vogue India the Baywatch star admitted that in the past she’s been guilty of promoting brands that don’t align with her self-love values; case-in-point a skin whitening product she spruiked earlier in her career.

"A lot of girls with a darker skin hear things like, 'Oh, poor thing, she's dark.' In India they advertise skin-lightening creams: 'Your skin's gonna get lighter in a week.' I used it [when I was very young]," Priyanka said, admitting her own "dusky" skin tone used to make her feel self-conscious.

The 35-year-old added: "Then when I was an actor, around my early twenties, I did a commercial for a skin-lightening cream. I was playing that girl with insecurities. And when I saw it, I was like, 'Oh sh-t. What did I do?'"

For a nation obsessed with skin bleaching—the BBC once reported that in South Asia more skin lightening creams are sold than bottles of Coca Cola—this is a refreshing admission.

Clearly, after spending some time learning to accept herself, Priyanka has learned from her past mistakes and become more conscious about the messages she promotes for other women.

"I started talking about being proud of the way I looked. I actually like my skin tone."

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