Beauty

Kat V D Drags Makeup Revolution On Instagram For Copying Her Palette

#morelikemakeupripoff.

By Brooke Shunatona
Copied Cosmetic Palette features Kat Von D makeup

Ever since Makeup Revolution launched in 2014, its focus has been creating affordable versions of your favourite makeup products. But the U.K. brand has come under fire in recent weeks as more and more makeup devotees point out that its products seem to be less like dupes and more like straight-up copies.

One of those makeup devotees is Kat Von D. The artist noticed Makeup Revolution's eye palette looked eerily similar to her own and wasn't about to let it go unnoticed — no, sir. The tattoo-artist-turned-makeup-mogul took to Instagram to post her frustration and she didn't hold back.

The Instagram features a photo of both palettes, so followers can make their own observations. She also added a salty caption that says, "Hey @makeuprevolution - I don't remember the tails being this heavy when I first got this coat. #cheapass#bootleg#comeupwithyourownshit #lazyfucks#morelikemakeupripoff."

OH, SNAP.

The product in question is called Makeup Revolution Ultra Eye Contour Palette and is sold online for $15 US, which is $33 US less than Kat Von D's Shade + Light Eye Contour Palette ($48 USD). Not only is the packaging layout the same, but almost all of the shadow shades are stupid similar.

While it could possibly just be coincidence, this isn't the first time the brand has been called out for copying. Fans also noticed the striking resemblance between lipsticks from Makeup Revolution's lipsticks and Charlotte Tilbury's.

Cosmopolitan UK reached out to Makeup Revolution for comment on the Charlotte Tilbury look-alike, to which the brand said the following:

"Dupes are a recognised and celebrated part of the fashion and beauty industry, and consumers love them."

High street fashion stores will soon be filled with inspiration from LFW for instance and are constantly looking for inspiration from the catwalk. We never knowingly infringe any design copyright or patent.

Cosmopolitan.com also reached out to Makeup Revolution to see what they had to say about the Kat Von D eye palette accusations. The brand has yet to reply.

Via: Cosmopolitan US