Expert Q&A: Samantha Wills

Friday, February 17, 2012

Expert Q&A: Samantha Wills

We spend five minutes with jewellery designer Samantha Wills...

Tell us the story of how you got into jewellery design and set up your own label…
My interest in jewels all started thanks to my mum, who enrolled me in a beading course when I was in primary school. Through high school, all my artworks were embellished, decadent and over the top. I was just drawn to the "additional", which essentially is what jewellery is. From then I continued to design and create, selling jewellery at school and at my mum's boutique until the age of 21 when I made the move to Sydney to launch the Samantha Wills brand.

Where do you find inspiration for your designs?
I'm inspired by learning, by experiencing, by conversations. I'm inspired by my travels; whether it's an afternoon sunset against the New York skyline, the Mexican dusk with its soft peachy-blush shades, or rich Moroccan architecture - I am captured by life's beauties in general!

What are some popular and elegant bridal-jewellery looks at the moment?
The best aspect of being a bride is having the creative freedom to stage your own fairy tale and express your independent style without the influence of fashion trends. Because of this, bridal looks are so diverse, which I think is great! But if I had to think of the most popular, it would be vintage chic, which involves soft and effortless detailing such as pearl drops or brass-set crystals. Statement neck collars are also dominating the bridal scene.

What advice would you give brides-to-be when searching for the perfect big-day accessory look?
Don't be afraid to be different or to use jewellery to bring out your ensemble. Bright accessories can really add an edge to your look. But of course, keep in mind that your jewels act as an accessory to complement your gown and even the theme, so remembering this before you search for your perfect pieces helps make the decision easier!

Are there any big no-nos when it comes the wearing jewellery on your wedding day?
I don't necessarily believe in "no-nos". I think fashion is about having fun and being comfortable in your own individual style. This especially applies to your big day! It is the one time you get to be in full style control and if wearing lots of jewels makes you happy, then go for it!
But I do think a bride should stay true to her own style on her wedding day. Your wedding is not the place to try to rock a style you have wanted to try. You should look like the most beautiful version of yourself on your wedding day.

To check out some of the gorgeous Samantha Wills Bridal pieces, head to samanthawills.com.

Tags: bridal fashion , jewellery , designer , samantha wills , expert advice