Cosmo chats: Benny Benassi
One of your most well-known songs is 'Satisfaction'. Did
sales soar after the Tooheys Extra Dry ad came out and went
viral?
That's a good question! I have no idea. Maybe we should ask the
label in Australia!
You also worked with Chris Brown on his hit Beautiful
People. What was it like to work with him?
It was all done on the internet. My cousin and studio partner, Alle
Benassi, and I sent the instrumental to our friend Jean Baptiste in
LA who wrote the lyrics to our music. It was JB who played it to
Chris Brown. Chris loved it and performed it. We really loved the
lift Chris gave to the song and it just happened. It's amazing how
music can be made at a distance with today's technology.
Obviously these days with the advent of YouTube and social media,
video clips are pretty important. What do you think makes a good
dance/electro clip?
Ideally... a good idea. Not all videos have a solid idea in there
and it's always a bit of a lottery but we try to work our videos
around an idea. I think the video for 'Cinema' is a good example. It has a story and
there isn't even any lip-sync, so in fact it's a short, simple
movie. Fun to watch!
Your 'Spaceship' clip looks like it was a big
production. How long did that take to film?
It only took a day to film and... months... for the
post-production. All the spaceship stuff and the stuff on the
planet was done on the computer and they kept putting back the
delivery date. But it was worth waiting for!
Your name is pretty well-known around the club and dance
scene - what are your must-haves for a good party?
A good sound system and people who are there for the music, not to
pose.
You're known as the 'Godfather of Electro' - who are your
prodigies? What names should be looking out for in the next couple
of years?
It's a big title to live up to! Right now I really like what
Congorock and Skrillex are doing. They're on fire and very
talented.
"It’s amazing how music can be made at a distance with today’s technology."
What's your favourite festival to play - and what are you
looking forward to?
In general I really enjoy festivals. I like outdoor events in the
sunshine, I like listening to what other DJs are doing and hanging
out with them. And of course I'm looking forward to coming back to
Stereosonic. It's a unique experience to be part of a traveling
festival and really exciting.
Want to win tickets to Stereosonic 2011 featuring Benny Benassi, LMFAO
and more? Win a VIP double pass here.
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