The whole world has lost all chill because of Balmain x H&M

1:8PM, Nov 6, 2015
Nikki Kinstlinger
These vids and pics are NUTS.

So, yesterday we broke the news that Balmain x H&M had completely sold out within a matter of hours after opening their doors at 8am. The designer collaboration has had fashion-lovers going crazy with anticipation since it was announced back at this year’s MTV Awards and let’s just say the crazy has reached its crescendo post-purchases.

image

Not that we’re surprised, but people have gone all business-minded and thrown their Balmain x H&M purchases up on Ebay and are asking quadruple the price. Now, if it was real Balmain, we’d be willing to hand over the goods. But we need to remember this is H&M PRODUCT, PEOPLE!!!

image

Leather Jacket

Retail: $399, Ebay: $2,500 

image

image

Beaded Velvet Dress

Retail: $599, Ebay: $1,500

image

image

Beaded Velvet Blazer

Retail: $549, Ebay: $2,025

image

image 

Secondly, all of the psycho vids have been posted on Instagram of people running for their lives, except not their lives, and actually just clothes. PEOPLE ARE RUNNING FOR CLOTHES.

Literally cannot even.


Save yourselves, bitches!


Angry chants will NOT speed up this process, guys.


Where are the shelf-filler peasants with my size?!

The "luxury market" has always benefited from selling lower ticket items in bulk over their flagship products... (Porsche sells waaaay more #Cayenne than #911gt2, #Burberry sells way more scarves and gloves than prorsum bespoke, #Hermes sells more belts than birkins etc). What's interesting is the concept of what luxury really is... I think an aspect of luxury is the exclusivity that comes with having a fine tailored good that has taken weeks, months, sometimes years to make. These products might not be readily available, might not come in your size, and usually personalized. I feel (this is my opinion) that when you are trying to capitalize on selling to the masses, you're no longer the purveyors of luxury/exclusivity you're selling a name. I'm all for free market and people should be able to do what they please with their money, as should companies be able to decide what to bring to market. But (at least with higher end goods) I would hope the craftsmanship that goes into a bespoke trench coat from Burberry, for example, is not sacrificed if the brand was to start licensing its name to #tjmaxx.... If the quality did drop below a certain standard I wouldn't be able to associate that brand with superior craftsmanship anymore. But anyway this is a long rant. It's going to be cool to see all the tasseled up Michael Jackson zombie clones rocking #hmbalmaination for a couple of months. #brandomthoughts

A video posted by Flynupe84 (@brandom416) onNov 5, 2015 at 7:36am PST


Don’t get us wrong, we love a double breasted blazer just as much as the next guy, but the only thing we be runnin’ for is free dessert. Amiright?

RELATED:The 30 best pieces from Balmain x H&M's collab

RELATED: Backstreet Boys perform at Balmain x H&M runway party

RELATED Video: You have to watch Kendall Jenner bustin' a move for Balmain x H&M

Comment

comments powered by Disqus
Don't Miss Out

Get the latest news straight to your inbox by signing up to our newsletter!

Cosmo Community

Join the Cosmo Crew to have your say, score awesome offers, appear in the mag, share your tips and upload pics. It takes only a minute – honestly we timed it.

Join Now >
Cosmo Team Blog
 
More from the team >
COSMO INSTAGRAM
More from the team >