Lifestyle

If it seems like everyone's talking about 13 Reasons Why, that's because they are

The show has hit a huge new record.

By Estelle Tang
13 reasons why

13 Reasons Why was a bestselling book by Jay Asher before it was a Netflix series, and the show itself was executive produced by Selena Gomez (Who also provided music for the soundtrack). So it's no surprise that the show has also become a hit. But if it really seems like everyone's talking about it, that's because, well, they are.

Research firm Fizziology told Refinery29 that 13 Reasons Why, which came out on March 31, was tweeted about more than any other Netflix show in its first week. There were over 3.5 million tweets—more than twice the number of tweets about Finding Cameron, the second most-tweeted-about show. It might be expected that cult shows like Stranger Things and Black Mirror, which grew their audiences as viewers gradually caught on, would have lower social engagement straight out the gate. But tweet about even super buzzy shows like Fuller House and Orange Is the New Black didn't come close.

In addition to the original book's popularity, 13 Reasons Why is garnering attention for how it grapples with tough but relatable subject matter—the protagonist, Hannah Baker, is a troubled teen who commits suicide, but not before recording stories of bullying, sexual assault, and anguish on cassette tapes. Critical reactions to the show have remarked on how powerful the show is, but also how inherently controversial. And the show's 13-part structure is designed to invite you ever further into Hannah's tale, ensuring there will be plenty of people wanting to get talking about it.

So if your timeline's been flooded with #13reasonswhy tweets lately, now you know why: The bingeable Netflix newcomer has more than just a few fans. Will you be joining them?

  • Author: Estelle Tang