Check out these pretty princesses, with their cute little dresses and tiaras. They look pretty innocent, huh? Well, they’re not. They know how to drop an F-bomb (or 100) and they aren’t shy about it.
But it’s OK! Because they’re swearing in the name of feminism. Yep, these little princesses appear in FCKH8's new campaign and say adorable things like "What the fck? I'm not some pretty fcking helpless princess in distress," and "What is more offensive? A little girl saying 'fck' or the fcking unequal and sexist way society treats girls and women?"
Anyway, you can watch them draw attention to gender inequality, pay gaps, gender-based violence and more.