We're all familiar with that awkward gaze the check-out chick gives you, when you subtly throw the condoms amongst your bananas and salad mix, whilst emptying your trolley contents at your local Woolies.
But now, you need not be ashamed - as Durex are giving you the chance to design your very own condom packaging, which will be distributed and sold globally! That's right, your clever little self has the chance to enter into the world's bedrooms… by way of design (of course!).
With the competition hosted online, people can create or upload and share their design with their friends, get their votes and check out who - and what country - is scoring the most votes.
The winner will work with Durex's global design agency to help ready their box design for bedrooms across the world. They will also pocket GBP£2,000 and a year supply of condoms (no more awkward Woolies runs!) Hundreds of other prizes are up for grabs each week including iPads, underwear, t-shirts and other Durex goodies.