Basically every ad ever features sex prominently, but now artist Matus the First has teamed up with the Metropolitan Film Institute to bring you the world's first advertisement straight up advertising sex.
Using pencils and sharpeners to represent... you know... the short clip urges people to switch things up and never let their sex lives get boring. Various shots remind us that everyone likes their sex differently and ends with the simple, succinct phrase, "Fuck the routine."
Matus told the Mirror, "When sex becomes a routine it is necessary to change something. Therefore this is not a product commercial, because you can't buy a solution to some things. ... I felt though that in some cases it might be important for people to change something in their minds, and this commercial is not only about sex but also about thinking."
If you're thinking of a way to spice things up, maybe check out some of our Cosmo sex positions.
Source: Cosmo US.