‘Pass that Versace’
24.04.2012 LeighACampbell


Kanye got it wrong on purpose, but many a fashionista struggles to pronounce the name of their much loved (or more likely lusted-after) couture. Blame it on the exotic languages and foreign names, but I bet you’ve stumbled on Proenza Schouler, Bulgari or Badgley Mischka a time or two.


In light of Fashion Week mere days away, I thought a lesson in designer pronunciation might be in order. Cue my latest obsession: the Speak Chic app. Downloaded for a mere two bucks at the app store, you’ll be waxing lyrical on the latest designers like you drop thousands on the daily. The app spells out the pronunciation of brand names frenetically, while the cool little American chick inside your phone gives you a verbal lesson.


Download the Speak Chic app from the Apple App store now. I predict it’ll be the hottest fashion accessory this season.


Now say it after me: AZZ-uh-deen  A-LYE-ah


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