We already knew Bachelor in Paradise couple Keira Maguire and Jarrod Woodgate had broken up, but we never quite knew why.
Keira alluded to fame having a part to play in their split, but Jarrod remained silent.
In an interview with Who magazine, Jarrod fired shots at Keira's supposed Instagram obsession, claiming it was her social media following that split them up.
"Being in the public eye, we made it look like we had a perfect relationship and that's what people see on Instagram. I found myself turning into something I wasn't [and] I couldn't fake it anymore," Jarrod said.
"Her Instagram following is overwhelming and it was taking over our relationship. She's purely Instagram-focused and that takes up a lot of time.
"I'd spend two days a week with her and it [was] basically all Instagram-based. It's hard because you're competing with 177,000 other people that follow her, but I shouldn't have to compete."
Jarrod continued: "Keira is a beautiful woman and I had the best times I've had in my life with her. But I didn't see it going anywhere. For me, it wasn't a genuine connection because everything we did went through Instagram, and I'm a farm guy who hardly touches his phone."
Old m8 said he had no plans to get back together with Keira and didn't seem chuffed with the way she announced their break-up.
"Keira was still living in my house when she posted about our split on Instagram," he said.
"I didn't want the attention and when it came out, I had paparazzi on my arse. My family is going through a lot that nobody knows. We didn't need this, and she knew that."