Beauty

According to Pinterest, this will be the biggest beauty trend of 2018

Searches have increased 152% year on year.

By: Erin Cook

We love a trend as much as the next girl, be it tiny glasses, mulled wine-coloured hair or curtain bangs. (The list goes on…) More often than not, Pinterest can forecast trends before they actually happen, by analysing their search data and pinpointing when a term spikes in popularity.

In the recent Pinterest 100 Global Report, the site predicted that 'next level lashes' — aka long, thick eyelashes — would be the beauty trend of 2018. Pinterest crunched the numbers, and over the past year searches for false lash effect eyelashes have risen by 152%.

Exhibit A:

Exhibit B:

Exhibit C:

Now that you mention it, it has been a while since we whipped out our trusty ol' fake lashes. Perhaps it's time to give them another whirl?

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