Beauty

#Freethepimple is trending on Instagram for a very important reason

The hashtag encourages girls to flaunt their acne.

By: Ana Eksouzian-Cavadas

There has been a real shakeup in the beauty world over the last couple of years, and it's about damn time!

Major beauty brands have finally acknowledged that 40 foundation shade ranges are a must, and people are flaunting their cellulite and stretchmarks to show the world what women really look like.

Something that's become equally common is both celebrities and normal folk alike proudly displaying their acne on social media, proving that unrealistic beauty standards are definitely on their way out.

Feeling let down by the lack of skin textures represented in the beauty world, model and chronic acne sufferer, Louisa Northcote, decided to start the #freethepimple movement on Instagram.

"I am part of a generation that is all about change and speaking up," said Louisa in a recent Instagram post. "I spent so many years covering it up, having it affect my day, affect my life and affect my mental health but now I embrace it as it is part of who I am."

Although she gives the fashion and beauty industry praise for moving in a body-positive and diverse direction, she believes that major strides still need to be made.

Since posting her empowering acne images, she's received endless praise from fellow acne suffers, and has even appeared in i-D Magazine's to chat about her inspiring photography series, Epidermis.

"Growing up I didn't have people who I could talk to about acne. So now I've built this community by using this hashtag," Louisa told i-D magazine.

And her skin-positive community is growing fast. The hashtag has already seen hundreds of girls responding to her acne-freeing call.

Mainstream fashion brands, including Missguided and ASOS, have already made major moves in the right direction by not airbrushing over their models' stretchmarks. Considering the strength that Louisa's movement has already gathered, maybe the beauty industry will take note?

It's time to #freethepimple, people!