Did you know that Sportsgirl have sold nearly two million units of lipstick in the past seven years?
That's a lot of lip colour. At any given time, Sportsgirl has between 20 and 30 shades of Pout About It Lipstick up their sleeve. Within their repertoire, there's a wide range of colours, feat. everything from fire-engine red to baby pink, brown, gold and sky blue. This week, Sportsgirl also launched three vegan lipsticks in their best-selling shades Amber Red Matte, Bloom Creme and Nurture Creme.
Recently, Cosmopolitan went behind-the-scenes at Sportsgirl's lipstick factory in Melbourne to see how the lipstick is made.
Have you ever stopped to think about how your favourite lipstick is actually comes together? Making our way to the Sportsgirl factory, we weren't sure what to expect. Would it be a similar set up to our high school chemistry class? (Short answer: no.)
This isn't a kitchen bench and Bunsen burner situation. To keep up with demand, the Sportsgirl lipstick factory contains a series of well-oiled machines. On any given day, the factory can have multiple shades in production, and each of these machines produces approximately 1,000 units per hour.
However — for the record — they do bring out the ol' Bunsen burner to formulate new colours in the lab.
First, they combine the colour pigment with a mix of wax, evening primrose, vitamin E and jojoba oil.
A machine distributes the formula (which is essentially liquid lipstick) into individual moulds and cools the mixture down so that it becomes solid.
The machine pulls the solid lipstick bullets out of their moulds and places them into the Sportsgirl packaging.
Lids are placed on manually by factory staff who also perform quality control checks as lipsticks travel down conveyor belt.
Hit play on the video above to see the process from start to finish.