Beauty

The Most Popular Mascaras Of 2018 According To Pinterest

Including the waterproof mascara you need to snap up ASAP!

By: Ana Eksouzian-Cavadas

We've said it before, and we'll say it again: 2018 is the year of super long lashes. ICYMI, Pinterest dubbed 'next level lashes' this year's biggest beauty trend, and we haven't stopped swiping on mascara since.

With the pressure for long, lush lashes well and truly on, we've been on an endless search for a mascara that can promise all of that, and then some. With literally THOUSANDS of options available, finding the right mascara for you can be pretty daunting.

This is especially the case when you're searching for one that's going to keep your lashes looking out-of-this world in any element, so recommendations from other lash loving ladies never goes astray.

Luckily, Pinterest haven't dropped this bombshell without bring to goods to back it up. Recently, the site dug up some stats on their most pinned mascaras, including the most popular waterproof product, according to its users.

As reported by StyleCaster, taking out the top place for most popular waterproof mascara was surprisingly the Lancôme Monsieur Big Waterproof Mascara ($47 at MECCA), which promises bolder, fuller lashes, plus smudge-free 24-hour wear. This one product saw a crazy 316 per cent spike in saves in April alone.

And that's not the only mascara Pinners can't stop coating on. Earlier this year, Pinterest rounded up their top ten most pinned mascaras of 2018, and you probably won't be too shocked by the results.

Making the cut was the cult-favourite Too Faced 'Better Than Sex' Mascara, which racked up an INSANE 61,000 saves in the early months of this year. Another fan favourite that claimed a place was Benefit's Roller Lash ($42 at Sephora).

Following closely behind was the K-Beauty brand Eyeko's Yoga Waterproof Mascara ($37 at MECCA), followed by La Roche-Posay's 'Respectissime' Waterproof mascara ($30 at Priceline), Origins' GinZing mascara ($30 at MECCA, and even supermarket brand-favourite, Maybelline Maybelline Push Up Drama Angel Mascara Waterproof ($20 at Priceline).

With this extremely valuable information in hand, there is no way you shouldn't live the long lash life this year.