Beauty

BeautyBlender are about to drop their first, egg sponge-inspired foundation

Genius!

By Ana Eksouzian-Cavadas
beauty blender foundation

We guarantee that the majority of people reading this story has gone through at least one BeautyBlender (or their whack alternatives) in their lifetime. But as much as people love the spongey applicator, it's not exactly a great product to use on-the-go.

We're talking foundation-covered hands and a dirty sponge in your makeup bag. Not cute. But the industry loved-brand may have just solved that issue.

Just weeks after dropping their long-awaited 'Blender Defender' sponge case, BeautyBlender are at it again with their groundbreaking releases; this time, dropping their very first foundation.

The Bounce Liquid Whip Long-Wear Foundation is a full coverage, but lightweight, formula that promises long wear without drying out your skin.

And if full coverage foundations aren't your jam, BB has got your back; you can sheer out, or build up, the product to achieve your desired amount of coverage.

Plus, you're not just getting customisable coverage here; you're also getting a cheeky hit of skincare while you wear it. The foundation is formulated with hyaluronic acid to plump and hydrate the skin, and white birch to improve its tone and clarity.

But what's unique about this new release is the BB sponge-inspired packaging. Designed for mess-free application, the bottle allows you to pump the product into its unique egg-shaped reservoir without having to coat the back of your hand in foundation. Hello!

Excitement aside, BB are already copping a bit of flack from brand loyals. Although the foundation hasn't been released yet, the brand is copping a bit of heat for its shade range.

Dropping 32 shades in their initial release, some BB fans are pointing out the brand's failure to reach the ideal 'Fenty 40' offering, criticising them for their limited offering.

No word yet if the Bounce Liquid Whip foundation will reach Australia, but if it does, you should able to get your hot little hands on it real soon. It's set to drop exclusively in US Sephora stores from July 24.