This is the ingredient you should be looking for in skincare products

According to an expert.

By Erin Cook

When it comes to cosmetics, the market is (very) saturated. It's hard enough to find the right cleanser, let alone toner, serum, moisturiser and exfoliator. The skincare aisle is overwhelming, to say the least.

That's why we love to know what everyone else is buying. And, according to, products containing glycolic acid are trending RN. In particular, Alpha-H Liquid Gold, $47.95, Skinstitut Glycolic Cleanser, $30.15, Nip + Fab Exfoliate Glycolic Scrub, $21.95 and Nip + Fab Glycolic Fix Daily Cleansing Pads, $29.95.

Why does everyone want to slather glycolic acid on their face? Well, as James Patten,'s Co-Founder explains, this chemical exfoliant is quite the multi-tasker. "What doesn't it do?" James says. "Glycolic acid is typically used in skin care as an exfoliating agent."

"It works in a couple of ways - first it removes the dead skin cells that sit on the surface of your skin and cause dullness and discolouration, which can help remove blackheads and treat acne as well as brightening your skin."

"What it also does is stimulate the live lower layers of your skin to help boost radiance, even in some cases producing collagen to reduce the appearance of fine lines and make your skin firmer." We're not opposed to the idea of having firmer skin. Or less wrinkles for that matter.

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However, James suggests you don't go too ham on the glycolic acid. 'Cause you can have too much of a good thing, you know? "Because it's an active ingredient, it's best served in milder concentrations and used regularly. For at home skincare products, the ones you use every day, you really want to make sure the concentration is below about 12%. Look for products that sit about pH3-4 which is slightly more acidic than your normal skin but still within a healthy range."

So, the experts love it and so do consumers? We think glycolic acid must be popular for a reason. Please excuse us while we get our credit card a-ready.