When it comes to skincare, there are two qualities we look for in a new product: it needs to be millennial pink and bullshit-free.
Fortunately for us, Australian brand Go-To Skincare fulfils both of these criteria.
Go-To was founded by beauty editor and author Zoë Foster Blake. Truth be told, Zoë used to be the beauty director of Cosmopolitan Australia — as in, the very publication you're reading. Not that we're biased or anything.*
With over 110,000 followers on Instagram, Go-To Skincare is fast becoming one of Australia's favourite skincare brands.
If you're contemplating hopping on board the Go-To train (toot toot!) but don't know where to start, we've got your back. Here, we round up the brand's five best-selling products — i.e. the ones Go-To obsessives buy on repeat:
*We are very biased.