The Eastern beauty industry DOMINATES with their innovative products. They’ve brought us sheet mask for our hair, battery powered buffers and just oodles of goodness. But the Japanese mascara, Kiss Me Heroine Long & Curl, creates a seriously full-blown fringe that ends all other va-voom eyelashes.
It’s been compared to Maybelline’s Great Lash Mascara (the ultimate), not just because of its pink tube, but it’s also garnered a similar cult following thanks to its magical thickening, lengthening and staying powers.
Word on the street is, it’s REALLY hard to get off. And we’d never say no to any kind of smudge-proofness. Thankfully, the brand also makes its own heavy-duty remover.
The product itself is packed full of lightweight fibre pigment that builds false eyelashes onto the ends of your own. Hero feature, much?
So here’s to OTT Harajuku-style eyelashes for everyone.
Image via Kawaii Stars
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