And how much did that Contour Kit cost you, Laura? Well dear reader, the actual kit itself cost me $80.25, I then paid $25 shipping, before the final blow of a $27.50 customs charge. $132.75 later here we are, and I think we can all see just how Kimmy got that number 47 position on Forbes' 100 Highest Paid Celebrities list (and why I always decline to view my bank balance at the ATM).
So what do you get for your $132.75? Well you get a product that has divided the Internet apparently. While some beauty YouTubers loved the Contour Kit (Jeffree Star gave it his approval), others weren't so sure and Kimmy was even accused of shading one YouTuber (Jackie Aina) for giving the kits a bad review.
But what does someone who paid $109.55 of their own money/the bank's money think?
Well first of all, let's address the packaging. Personally I LOVE the packaging; sure, it's clearly Pat McGrath inspired, but despite my colleague proclaiming the colour must have been inspired by Nora Batty's tights, I love it.
In the kit you get one contour stick with a darker and lighter shade, one highlight stick with a shimmer and matte shade, and one tool that has a kabuki brush on one end and a sponge on the other.
When I was looking at my $132.75 Contour Kit (sorry, not sure if I mentioned the price tag), I couldn't help but be reminded of a Rimmel contour stick that had landed on my desk a few weeks ago.
The Rimmel Insta Duo Contour Stick comes one with one highlight and one contour, and at $11.70 I could buy 10 of them for the same price as Kim's version.
So of course, I dutifully took them off to the Cosmo Beauty Booth to compare them.
Before we begin, let's talk about the stingy amount of product you get in the KKW Contour Kit. I mean, is this some kind of a joke - have I paid $132.75 (not sure if I mentioned that) for a sample? Although you do get two sticks with Kim's kit, the size of the sticks compared to Rimmel's really is apparent.
KKW BEAUTY CONTOUR KIT REVIEW
I have to say, I loved the contour stick. It was super creamy and blended to an almost sheer finish which left me looking sculpted in a natural but 'those cheekbones weren't there earlier' way. The shades were also spot on; the perfect brown, not too orange, not too grey. Without a doubt the easiest product I have ever contoured with, PLUS the precise tip meant it was easy to contour areas like my nose and eyes.
I'll be honest here, I was expecting this to be a total dud, but it really wasn't. It was the perfect stiffness to blend the contour without moving my foundation, something I realised when I tried a different brush and it completely wiped my base. Impressive.
Total crap. Way too firm and impossible to blend anything with - I wish this was a double-ended brush because ain't no-one forcing me to use that godforsaken thing again.
Not very good, much harder to blend than the contour stick and left my cheeks looking a bit patchy and chalky if I'm honest.
Way too yellow! As Kim's kits are available in four shades (Light, Medium, Dark and Deep Dark) I was really surprised by the colour of my shimmer highlighter in the 'Light' kit. It also didn't give me much in the way of glow. I was expecting it to be a sheer highlighter like Glossier's Haloscope which I love, but it ended up being a bit of a disappointment, TBH.
RIMMEL INSTA DUO CONTOUR STICK REVIEW
Colour-wise, way more orange than Kim's and if I'm honest, not as natural or flattering when you first apply it. The stick itself was really creamy and the pointed tip was again really useful for contouring those smaller areas. Although it was quite orange on application, the colour looked a lot more natural once blended out.
Way better than Kimmy's. A much more flattering champagne shade that wasn't too blinding but definitely gave my cheeks that 'glow'.
While I've got to hand it for Kim for creating the best contour stick I have ever tried and genuinely making everyday contouring an actual achievable thing, she loses points for the disgraceful amount of product you get (there was a noticeable dent after just one use), and the highlight stick was a real disappointment for me.
Kim may have won it with the contour but Rimmel nailed it with the highlight, and once everything was blended out on my skin it was actually impossible to tell which side was KKW and which side was Rimmel (so that's $109.55 well spent then face palm).
If Kim sold just the contour stick on it's own and doubled the amount of product (without doubling the price) I would buy that, but I have to say that Rimmel wins this one for me and I strongly urge you to pop into your local chemist or supermarket, rather than splashing $132.75 (sorry, I really am done now) on Kimmy... sorry babes.
Via: Cosmopolitan UK