Poreless, hairless, and perfect model images are the typical standard for beauty brands on Instagram these days, with editing sometimes landing them in hot water. But MAC Cosmetics decided to leave things natural in a post this weekend, which got their comments section buzzing in divided opinions.
The brand shared a photo of a model wearing their Chestnut Lip Pencil by makeup artist Matthew King. In the up - close photo, you can clearly see hairs on the upper lip (because, duh) and while some applauded MAC for their realistic non-perfect post, others weren't too welcoming.
'What about the moustache on her mouth?' critical users questioned, while another wondered why MAC 'Couldn't Photoshop her whiskers out?'
A lot of followers caught wind of the hair-shaming and came to the models defence. Messages of support poured out with a popular one being, 'To the model: we love and support you.' Others praised MAC's natural approach. 'Love this image, keep up the good work, real is best!' an encouraging user wrote, while another called for beauty brands to 'get real' because 'Nobody is hairless right?'
MAC hasn't announced plans to keep their photos natural and unedited, but with brands like Urban Decay promoting 'real skin' on their Instagram account, we hope this continues.
Via: Cosmopolitan UK
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