The latest CoverGirl ambassador is… a BOY

Check out his beauty tutorials because James Charles has ~skillz~.

By Erin Cook

Times are a-changing!

Introducing James Charles: CoverGirl’s first ever male ambassador. Over the past 55 years, the cosmetics giant has always opted for female representatives.

He made the announcement via Instagram.

Covergirl released a statement to mark the occasion:

"All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe and redefining what it means to be beautiful. James Charles is no exception. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same."

Never heard of James? Well, allow us to tell you a little bit more about the 17-year-old.

For starters, he knows a thing or two about makeup. With 558 thousand Instagram followers – and counting! –the vlogger has built up a huge social media following. Oh, and he also has a YouTube channel too, which has over 80 thousand followers.

It’s his beauty tutorials that are drawing in the crowds. James has everything covered, from galaxy inspired looks to Halloween tutorials.

We are so happy to hear this news. The more diversity in the beauty industry, the better!