Beauty

This $14.95 concealer is so good, you can forget about foundation altogether

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By Erin Cook

It's no secret that we love a beauty bargain. Recently, we discovered a $7.99 blonde toner that's worth its weight in gold. And let's not forget about Beauty Pie, the new brand that sells Chanel quality products from $3.95.

Our latest discovery? Maybelline Fit Me Concealer.

While it's not new by any means, this humble concealer is quickly gaining a cult following. So much so, it's the second highest selling concealer at Priceline. And did we mention it'll only set you back $14.99?

In part, Maybelline Fit Me Concealer has soared in popularity, thanks to a bunch of 10/10 reviews from the bloggersphere. Vlogger Jaclyn Hill named it as one of her all-time favourite drugstore products, saying: "I have tried several concealers from the drugstore, and I just have not fallen in love with any except this one. I've repurchased the Maybelline Fit Me Concealer many times because it's the right amount of coverage, it's not too oily and it's not too dry, I really, really love the consistency of this one, it's nice and sheer but it has buildable coverage."

In a video uploaded last week, Chloe Morello said: "The Fit Me is a natural coverage concealer. It just looks so pretty and natural on the skin, that's why it's one of my most used."

Makeup artist Lisa Eldridge also loves the stuff! In a recent post on her website, she named Maybelline Fit Me Concealer amongst her top five drugstore concealers: "If you don't like to wear a full face of foundation but want to cover imperfections this is a great option."

"It comes in six good shades and offers medium coverage that's really blendable, so you can build it up if you need to (although I find that a little goes a long way), Lisa continued. "It also sets well which makes it good for covering spots and blemishes that need long-lasting coverage."

Now, if you'll excuse us, we have some shopping to do.