Guys, there's more to pink than just four letters and a girly exterior. The pretty hue is the universal colour of love, it is scientifically proven to boost your mood, and its warm tones make your skin appear instantly clearer.
One look at the pics from Kim Kardashian's KKW beauty launch prove that.
Millennials know best: You gotta choose colour palettes that make you feel like a sass queen, and pink is definitely the master of that.
Here, all the cutest bubblegum pink beauty products you need, in order to lift your beauty swag and your outlook.