Here, a slew of real women put the theory to the test and reflect on the uncharted, bosom-swatching experience, as well as the final results, which range from pleasantly surprised to unintentionally grunge.
"It was really hard to match without taking my top off, but I was wearing overalls and an extremely puffy shirt underneath, and I didn't feel like dealing with that many straps. Which might explain how I came out with a shade that was a bit more PLUMMY than it looked in the tube/on my hand. Jazmin said it looked great, though, but I didn't believe her because '90s brown lips are not my aesthetic. Nipples are a good starting point, but be smart and look at your FACE. Because that's where lipstick goes, duh."
"Because I'm on the pale side, I thought a nipple-matched lip shade would wash me out. And of course, in my head, my nips were also some shade of baby pink, which I quickly realised is not the case. After swatching three colours that seemed identical, I settled on a dusty rose hue that was surprisingly flattering once applied. It grew on me so much that I stole it from the shoot — sorry, guys! I also dug how feminine the process was … you can't get any more 'natural' than this."
"The shade I ended up with was far too pink for my face, I would have preferred an orange, glowier look to complement my tan skin. So I guess moral of the story is I wish I had orange nipples and this test did not work for me. The end. Bye."
"This colour-matching theory is definitely onto something. It was challenging to match the lip shade with my nipple — could have used better lighting and a second opinion, honestly — so I don't think the shade I put on was actually a perfect match. I still liked how it looked, and making everyone around me uncomfortable when I told them I was wearing my nipple shade."
"I was SO EXCITED to put this philosophy to the test! However, I was underwhelmed by the end result as I own several lipsticks in the same hue anyway. It did seem flattering in a subtle way. But turns out the shock value was far more conceptual than visual."
"As much as I love colour theory, I was especially sceptical about this one as the complexion on my face differs ever so slightly from that on my body. And in retrospect, it's clear I totally rushed the matching process. The shade I ended up with is darker and more purple than it should have been. I looked unintentionally grunge. Never. Again."
Via: Marie Claire US
Images: Jazmin Jones