These are the 5 beauty brands we'll be talking about this year
Including the makers of the $6 serum everyone's obsessed with.
Feb 09, 2017 3:43am
By Meg Bellemore
You may not have heard of them yet, but you're definitely about to. These are the smart, quirky brands beauty editor's across Australia are going nuts for, and we can't wait to see them blow up in the blogger-sphere, and become 'that brand' you catch in every girl's handbag.
The range comprises of one product only, BUT, that's because it does all of the things. The Australian-made skin mist promises to minimise pores, provide 72 hours of hydration and a glowy, moisturised finish in one spritz. And you know what? It actually delivers. The cute AF packaging is just a bonus. It's on our desks at all times for a skin pick-me-up before meetings.
Recently, a bunch of my girlfriend's started telling me about an anti-ageing serum they picked up on ASOS for $20. The percentages of actives in 'The Ordinary' range are higher than many premium skincare products, yet the price is a quarter of theirs. You can pick up a basic rejuvenating serum for as little as $6. Deciem produce the beauty brands Hylamide, NIOD, The Chemistry Brand, The Ordinary, Stemm, Fountain, Hair Is Fabric and WhiteRx. Hylamide and The Ordinary have quickly become our go-to's for skin, and we can only see these skincare smarts gaining more popularity. The face oil pictured contains 100% cold pressed virgin marula oil, AKA, a very potent antioxidant fix that's hard to beat in terms of instant hydration.
The Korean beauty brand launched in Australia last year and boy are we glad. We are yet to find a product in the range that doesn't instantly improve the texture of our skin. We use the Makeup Boomer pictured at the end of the day under foundation to bring the glow, but the Toc Toc Toning Facial Base and Beauty Aid Cream are equally as impressive, and when you can pick each product up for around $30 at Priceline, do you really need any more convincing?
The launch of Sephora in Australia brought some seriously innovative makeup brands to our shores, most namely, IT Cosmetics. The CC cream is a celebrity makeup artist favourite, each product in the range including these new compact foundations include SPF 50+ protection, and the brushes are as soft and effective as the cosmetics.
Founded by legendary makeup artist Rosie-Marie Swift and stocked in Mecca, the all-natural beauty brand is quickly becoming the fashionista's beauty buy. Not only is it kind to the environment, the pretty pots of colour (the concealer and illuminator are our staples) provide full coverage, and they don't slip and slide around like some vegan brands do.
If it's good enough for Karlie Kloss, it's good enough for us.