Beauty

This Photoshop video proves beauty campaigns are totally unrealistic

It's courtesy of a professional retoucher.

Models are human beings just like the rest of us. And human beings don’t have Photoshop or Instagram filters available to use in everyday life.

With this in mind, founder and head retoucher of Rare Digital Art Elizabeth Moss created the above video, which is one of three in a time-lapse series she did to expose the before and after results of Photoshopped beauty campaigns.

"These videos are unique because none of the high end retouchers make these type of videos," she told PetaPixel.

In the full 90-second clip, Moss condenses six hours worth of Photoshop work that shows the incredible way technology transforms the original image. At the same time, it’s pretty shocking to see the way the program can change everything that makes a person unique, from shrinking their pore size to changing their lip shape.

YouTube commenters were quick to note that the end result of the campaign seen in this video further enforces the terribly high beauty standards for women.

"Women/daughters please don't beat yourself trying to look like the women in ads, fashion magazines, magazine, art, ramps, films, porn, etc etc... Even our actresses look nothing like their original plan selves after all that air-brushing," Nisha Reddy Das wrote.

Melina M agreed, saying: "The main thing I'm taking away from this video is that anybody could be a model. How's that for a silver lining in an unrealistic industry? :)"

That IS a silver lining, Melina. Plus, it's a nice little reminder that there’s often a huge gap between what we see in advertising campaigns and what is real life. Noted.