Beauty

Urban Decay is discontinuing its iconic Naked eyeshadow palette

WHY WHY WHY WHY WHY.

By Laura Capon

When Urban Decay launched the Naked palette back in 2010, it revolutionised the makeup industry forever.

It wasn't like neutral eyeshadow palettes didn't exist before Naked, but they were nothing to write home about. With its 12 beautiful and wearable shades, the Naked palette pretty much started the online beauty community.

Despite selling 30 million units worldwide and bringing in over $1 billion in sales, Urban Decay has announced that they are now discontinuing their first born child.

In a post on their Instagram, Urban Decay bid a tearful goodbye, with an actual funeral... Yes really.

"Today, we mourn our beloved original Naked palette, a revolutionary product that changed the beauty industry forever. A little bit naughty, often dramatic, and always in the press, the innovative game-changer and category creator will be laid to rest after 8 years. The funeral is being held today in Newport Beach, CA with badasses and beauty influencers alike."

Personally I couldn't think of a more fitting way for Naked to go out, than with Nicole Ritchie playing the role of funeral director.

Urban Decay founder, Wende Zomnir, also took to Instagram to pay her respects, teasing that some new products might be born from the ashes. "Saying goodbye to the OG NAKED is bittersweet. We shared a history. We shared a soul. I will forever miss her, but plan to turn the grief into even more greatness. Urban Decay will continue to thrive in Naked's memory and honour - just wait and see."

The only good thing to come from this is that the Naked palette is now on sale. So, if you don't mind, I'm off to stock up.

Via: Cosmopolitan UK

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