Post for a living? It is possible. And not rocket science either, according to Thessy Kouzoukas, 24, and Yiota Karalouka, 25, the filter-savvy duo behind Aussie online fashion retailer Sabo Skirt.
They say without Instagram, their business would be nowhere near as successful as it is today. And with close to one million followers, they’re probably right. Yep, turns out there’s a whole crop of ’grammers killing it in our feeds and in business. Lucky for us, they’re letting us in on their skills.
Make it profesh
Think of your Instagram feed as a shop window display. If it’s not eye-catching enough, then don’t expect a double-tap. “All too often, people post bad imagery that doesn’t send out the right message about your brand personality,” the pair explain. “We’ve always been all about the details and providing perfection in our clothing, so this shouldn’t change when it comes to social media.”
Hash to the tag
In the market for more followers? Get your hashtag on – but make sure each and every hashtag you use is #relevant. For instance, if you post a pic of your new bikini hashtag the brand, so like-minded users can see what’s out there. “We continuously use the #saboskirt hashtag,” says Karalouka. “It’s a great way to see what people post about us and what they’re loving.”
You also need to know which hashtags are duds. Try searching #iphone and you’ll get a “no tags found” message. Instagram made it unsearchable, along with other vague terms which it believes do not provide “user value”. You also can’t search for porn-y stuff like #bigboobs or anything that promotes pro-ana culture.
“Our number-one tip would be to post regularly, at least twice a day,” they tell us. Timing is also important – stick to mornings and evenings, and catch your followers on their daily commute.
Share the love
Like and comment on other people’s posts – it’s all about creating a mini community. “A picture of Yiota’s new dog, asking for name suggestions, got 42,456 likes 2044 and comments,” says Kouzoukas.