Jessica Alba refutes claims that her Honest Company is, er, dishonest.

“My children, Honor and Haven, are growing up in a safer home because of our products."

Jessica Alba’s business The Honest Company has come under some serious fire recently.

For those who didn’t already know, Jess has built an extremely successful business selling 'eco-friendly baby diapers, wipes, and bath & bodycare products, and non-toxic cleaning products', that are all claimed to meet the Honest Guarantee, which basically boils down to: "you can rest easy knowing The Honest Company DOES NOT USE health-compromising chemicals or compounds."

But the honesty of the company is being questioned. It all started a few months back when customers complained an Honest sunscreen wasn't actually protecting them from the sun.

And now, those customers, and others who claim to be affected by Jessica's products, have hit the company with a $5 million lawsuit, which is asking for refunds for the sunscreen and other products.

Filed by plaintiff Jonathan D. Rubin, the lawsuit also accuses Jessica of selling products that may be labelled as all natural, but actually contain synthetic ingredients.


In an official statement, Jess has totally refuted these claims:

“Seven years ago, when I was pregnant with my first daughter, I was frustrated by the lack of healthy and safe product options for me and my new family. In fact, prior to launching The Honest Company, I began lobbying Congress to require that ingredients used in everyday products are tested for safety prior to entry into the marketplace.

I started The Honest Company to develop safe and effective products not just for my children, but for families everywhere. I am very proud that we have built this company into an industry leader focused on using natural ingredients and developing products that people love.

We believe that consumers deserve to know what's in their products — whether it's diapers for their children, cleaning products for their families or beauty products for themselves. Our formulations are made with integrity and strict standards of safety, and we label each ingredient that goes into every product - not because we have to, but because it's the right thing to do.

The allegations against us are baseless and without merit. We strongly stand behind our products and the responsibility we have to our consumers. We are steadfast in our commitment to transparency and openness.

I know my children, Honor and Haven, are growing up in a safer home because of our products."