Kim Kardashian's latest "fat loss" post has fans pisssssssssssed

Kim's lil' diet post is seeing her dragged in a BIG way.

Just weeks after Kim Kardashian sent fans into a fit of rage while promoting appetite-suppressing lollipops, she's again angered people with a post promoting "fat loss".

ICYMI lollipop-gate, The Keeping Up with the Kardashian's star was brutally dragged after promoting the sale of diet lollipops. Along with a saucy pic of herself sucking on the sweetie, Kiki wrote on Instagram, "You guys… @flattummyco just dropped a new product. They're Appetite Suppressant Lollipops and they're literally unreal. They're giving the first 500 people on their website 15% OFF so if you want to get your hands on some… you need to do it quick! #suckit."

Yeah, no... that sucked. And despite many people, including The Good Place actress Jameela Jamil, telling Kim how disappointing it was she would push a product that could be triggering for impressionable fans, the KKW Beauty founder has found herself in the middle of another questionable endorsement.

On Tuesday (29 May, 2018) the 37-year-old took to Twitter to point to a post on her app that focuses on how to "maximize fat loss". Needless to say, people aren't happy.

To be clear, having a healthy exercise routine is great, and everyone has the right to set their own health goals, but, posts like these just seem a little tone-deaf. If you consider that many young women (and young men!) look up to Kim, the focus on "fat loss" or suppressing one's appetite doesn't seem entirely geared toward making sure crucial messages of health and self-love are underscored, first and foremost.

Disappointed fans have taken to social media to tell Kim how they feel about this sitcho with one user tweeting, "I respect you. You are a smart business woman. But, I don't like you always talking bout 'fat loss' or 'secret to losing weight'. So many young girls look up to you!!! Embrace curves and talk about being strong instead."

Others chimed in with their own commentary:

Srsly you guys, after scrolling through a shit-ton of responses, there was hardly a contingent supporting Kim's post (which might indicate how far she missed the mark with this one, no?!).

Kim has yet to respond to the backlash and her post remains unchanged. FYI: she never responded to the lollipop dramz either.