Taylor Swift gave her official announcement of her next album and single drop date on her Instagram on Aug. 23. Reputation, the album, is out Nov. 10, and it has this cover art:
Taylor's prologue to this was her three-day unveiling of a snake video — what many fans believe is a reference to the snake emoji that became synonymous with her after Kim Kardashian teased and released the video of Taylor Swift discussing Kanye West's "Famous" lyrics with him on Snapchat. (The song contained the scandal-causing lyric, "I feel like me and Taylor might still have sex / Why? I made that bitch famous.")
Here's that original tweet, tweeted shortly before Kardashian posted her Snapchats:
And here's Taylor's hissing snake, a year later:
But, as BuzzFeed notes, Swifties have found a couple more hints that Taylor's album may contain some sort of response to Kimye and their renewed feud. Perhaps the most obvious is the title: Taylor is here to defend her reputation (Reputation) after it took a hit from the Kimye Snapchat takedown.
Then there's the album art, which seems to have Yeezy vibes on it. Fans point out the font looks suspiciously like the one Kanye used on his last release, The Life of Pablo, the album that contained the song "Famous." (It's not the same technically. An exact font hasn't been found, but fans have noted Taylor's font looks very similar to Engravers Old English BT, aka the closest match to the custom font the New York Times uses on its logo):
The overlapping of text is also Yeezy-like:
Taylor fans who dug deeper found that Mert Alas and Marcus Piggott shot the photo. Alas confirmed this by posting the album art on his Instagram along with a photo of him posing with Taylor.
Alas and Piggott are big fashion photographers who have worked with Yeezy and Kim Kardashian (as well as Taylor) multiple times before. They appear to be pretty close with Kim, so Taylor tapping them to shoot her cover art could have been a deliberate nod to Kimye and their brand.
Fans also tweeted that the sweater Taylor's wearing looks quite a bit like those in the Yeezy fashion line Kanye puts out. The wet hair is also Kim Kardashian-esque: