'Riverdale' star KJ Apa just got rid of his iconic Archie red hair

We're already missin' his strawberry kisses.

By Susannah Guthrie
kj apa

It looks like the disproportionately large population of redheads in Netflix's Riverdale just lost one member, with star KJ Apa, who plays Archie Andrews, swapping his signature strawberry shade for a more natural hue.

The New Zealand actor debuted his new look on his Instagram stories and we'd be lying if we said we weren't a little bit disappointed. After all, there aren't many famous dudes flying the flag for the flame-haired team. All we have left now is Prince Harry and Ed Sheeran.

KJ might be a natural brunette (while Cole Sprouse AKA Jughead is a natual blonde) but his red locks seriously suited him. Now, however, he's giving off tall, dark and handsome vibes so we're not too mad.

"I can change the colour of my hair on demand," he captioned his smouldering makeover shot.

The change likely means KJ has wrapped filming on season three of Riverdale, due on screens in October 2018.

That leaves Cheryl Blossom (Madelaine Petsch), her mum, Penelope Blossom (Nathalie Boltt), and Archie's mum, Mary Andrews (Molly Ringwald), as the few remaining gingers.

Represent, ladies.