Vanessa Hudgens goes unretouched

The actress opted to ditch the airbrush for her latest clothing campaign.

Well this is refreshing. Vanessa Hudgens, the face of US clothing brand Bongo, appears in the Fall 2014 campaign completely unretouched!

“The clothes make me feel carefree and confident, which is why I love that the final ad images are unretouched,” said Hudgens.

“It’s so important for girls to remember that real beauty shines from within, and I’m so proud that Bongo is choosing to send such a positive message with this campaign.”

Each ad contains the caption, “100 percent all natural. Unretouched and unfiltered. This is the real Vanessa Hudgens.” Obviously, we should point out, she’s wearing photo-shoot makeup (which is heavier than your everyday coverage), but the message is a positive one in an industry that’s often criticised for promoting false body image ideals.

The ads will run in August issues of US mags like Teen Vogue, Seventeen and Cosmopolitan.

“We admire her confidence to go without retouching for this campaign and can’t wait for her fans to see how naturally beautiful she is,” Chief Marketing Officer of Iconix Brand Group, Dari Marder said.

“In the age of Instagram filters and Photoshop apps, it is more important than ever that Bongo remains committed to inspiring girls to feel comfortable in their own skin, and we are excited to be partnering with Vanessa to send that message with this campaign.”

Nice one, guys.