Some people fall into their jobs, while others were born for them. We're pretty sure Michael Phelps came out of the womb doing front crawl and Kylie Jenner came out with a lip liner in hand. Jeffree Star however was clearly born for the Internet.
Because the controversial makeup mogul knows what the world wide web wants and he's not afraid to give it to them.
From sharing $46,660 Louis Vuitton hauls…
To taking us on a tour of his subtle pink BMW...
And even sharing his hair transplant surgery.
We thought we'd seen it all but we gotta admit, Jeffree's latest video has left us more than a little shocked.
The Internet is a weird place (oh hi Dr Pimple Popper) we all know that, which is why this weird trend for cutting things in half with a hot knife started.
Trust us, watching an EOS lip balm get cut in half with a hot knife is weirdly fascinating. So of course, Jeffree decided to put his own spin on it. Rather him, than us. I paid $8 for that lip balm, trust me when I say I'm getting every last drop out.
Jeffree teamed up with fellow YouTuber Manny MUA and donned some fireproof gloves to cut a bunch of items in half with a 1,000 degree knife...as you do.
They started off small, first of all with one of Jeffree's Skin Frosts, which I guess he probably has thousands of lying around in his factory. Still makes us weep though, poor Regina George highlighter.
Next it was the turn of one unlucky MAC lipstick.
They even committed the ultimate sacrilege and cut a Beautyblender in half.
And then Jeffree took it one step further and got out his Chanel Boy bag, which he paid around $7,300 for.
We can't even imagine ever owning a Chanel bag, let alone owning so many that you will happily take a burning hot serrated knife to one.
Warning, mild terror ahead.
What would Coco say?
What do you think? A disgusting waste of money, or Jeffree's money, let him do what he likes?
Needless to say DO NOT TRY THIS AT HOME!
Source: Cosmo UK.