The internet explodes as Vogue staff slag off fashion bloggers

Grabs popcorn.

By Natasha Harding

Ah fashion bloggers. Where do we start? They’re the impeccably-dressed, streetstyle kweens that we love to draw fashion inspo from and simultaneously hate to follow on Instagram.

In fact, we’ve lost count of how many times we’ve ‘unfollowed’ fashion bloggers due to their seemingly-endless snaps of their feet and staged ‘running around town’ photos, only to re-follow them in a lame attempt to vicariously live in their glam AF world.

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In short, fashion bloggers conjure up a tonne of conflicting emotions and we don’t really know how to feel but, like them or not, they’re here to stay, right?

Welp, apparently not if the rulers of the fashion industry over at Vogue have anything to do with it.

Over at the crew of fashion ‘experts’ sat down to debrief about Milan Fashion Week when things took a turn away from the clothes and towards ripping into fashion bloggers.

Insults were thrown and ~dramah~ unleashed...

Sally Singer, Vogue Creative Digital Director starts the whole thing off by saying we’re living in “a schizophrenic moment, and that just can't be good,” before hurling the blame at bloggers via a passive-aggressive piece of advice, “Note to bloggers who change head-to-toe, paid-to-wear outfits every hour: Please stop. Find another business. You are heralding the death of style."

WHOA! Tell us what you really think Sally.

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Alas, the hate doesn’t stop there with Sarah Mower,’s Chief Critic, adding that the whole thing “is horrible, but most of all, pathetic for these girls, when you watch how many times the desperate troll up and down outside shows, in traffic, risking accidents even, in hopes of being snapped."

Yep, she just used the word 'pathetic'.

Nicole Phelps, Director of Vogue Runway, got in on the action saying, " It's not just sad for the women who preen for the cameras in borrowed clothes, it's distressing, as well, to watch so many brands participate."


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The last nail in the coffin came from Alessandra Codinha, Fashion News Editor, who just went to town.

"Rather than a celebration of any actual style, it seems to be all about turning up, looking ridiculous, posing, twitching in your seat as you check your social media feeds, fleeing, changing, repeating . . . It's all pretty embarrassing—even more so when you consider what else is going on in the world."

"Loving fashion is tremendous, and enthusiasts of all stripes are important to the industry—after all, people buy clothing because of desire, not any real need—but I have to think that soon people will wise up to how particularly gross the whole practice of paid appearances and borrowed outfits looks.

"Looking for style among a bought-and-paid-for ("blogged out?") front row is like going to a strip club looking for romance. Sure, it's all kind of in the same ballpark, but it's not even close to the real thing."

Holy shitballs, on top of everything Alessandra just went and compared bloggers to strippers.

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As predicted, the Twittersphere had a few thoughts on the matter...

No response yet from any of the famous fashion bloggers but we're waiting with baited breath.