When it comes to online stores we really don't trust ourselves around, ASOS is right up there. From last minute party dresses to cute AF phone cases, they've literally got errrythang covered.
But have you ever stopped to ask yourself what ASOS (pronounced 'ACE-OSS') actually stands for?
So we did a little research and found that ASOS actually has a pretty random history.
Established back in 1999, the brand started out selling affordable, unbranded version of celebrity fashion items. Who knew?
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In 2003, the company sold their stock over the web and, before long, was referred to 'As Seen On Screen'.
... sounding familiar yet?
And, since 'As Seen On Screen' doesn't exactly roll off the tongue, peeps started shortening it to 'ASOS'.
Well, I'll be damned.