Hey, it's not like we don't appreciate the opportunity to purchase as much Beauty and the Beast-themed merchandise emblazoned with Emma Watson's face as possible. Books, dolls, movies, you name it — we're into it. But it does get to a certain point, where you have to ask yourself (and a marketing team or two): do we really need this?
Example: does this world really need Beauty and the Beast sneakers? Or crock pots?