In a world where the words ghosting, breadcrumbing and cushioning are all legitimate terms used to identify methods of courtship, it's no surprise that the internet's newest dating trend seems just as obscure.
Allow us to introduce you to 'Gatsbying'—while you might be inclined to think the dating term correlates to some news about Leonardo DiCaprio or is related to dressing up in stylish 1920s inspired ensembles, we regret to inform you that sadly, it is nothing of the sort.
Picture this: you're out with your friends, living your best life, looking fabulous (and having a particularly good hair day) so you decide to post something on social media in the hopes that a certain someone special might just happen to see it…and inexplicably come to the conclusion that you're irresistible.
This, old sports, is the essence of Gatsbying.
Model Matilda Dods, eloquently coined the term in a recent article for Tomboy Beauty, explaining that Gatsbying is "to post a video, picture or selfie to public social media purely for a love interest to see it."
(And if you're going to pretend that you haven't done it, you're just lying to yourself.)
For those who haven't read the F. Scott Fitzgerald classic, or seen the movie about the book, the new dating terms refers to the way in which Jay Gatsby used to throw lavish OTT parties, purely in the hopes of attracting the attention of his love Daisy Buchanan.
Spoiler alert: Gatsby does eventually garner the attention of Daisy, though seemingly not through his penchant for throwing elaborate parties, so it seems the method didn't exactly work the way he'd hoped.
Similarly, the jury is still out on the trend's efficacy in the 21st century world of social media, but hey, if you've got it, there's absolutely nothing wrong with flaunting it.