Burger King's anti-bullying PSA is goddamn great

Would you stand up for a whopper?

Hopefully, we’re all in agreement that bullying is NOT okay. But, unfortunately, 30 per cent of school kids around the world are still getting picked on by their peers, with very few children having someone to stand up for them.

That’s why Burger King (the Hungry Jacks for the rest of the world) is speaking up for National Bullying Prevention Month by testing their fast-food joint customers to see whether they would stop bullying in its tracks. But the twist was that they bullied both a ‘high school junior’ and a ‘Whopper Junior’, to see which got more complaints.

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They set up hidden cameras in their restaurant to capture customers’ reactions to a group of school kids bullying a young boy — verbally abusing him and pushing him around. Shockingly, only two strangers stepped in to help him and tell the bullies to back off.

On the flip side, one of the Burger King Staff members ‘bullied’ a Whopper Junior by punching it, then wrapping it up and serving it to the customers. All the customers came forward to complain about the bullying that had happened to their burger, agreeing that if they had seen the staff member beating up the burger, then they would have intervened.

That was the moment when the staff revealed that this was an experiment and asked why they stood up for the burger, and not for the boy that was being bullied.


You can watch the whole experiment here:

If you, or someone you know, have been affected by bullying, please call Lifeline on 13 11 14. Or you can visit them online.