News

Female bosses more effective than ‘macho’ ones

New research suggests that men are actually pretty rubbish leaders.

New research into political and corporate leadership appears to back up our view that girls would do a better job of running the world. Naturally.

Ketchum Leadership Communication Monitor conducted a survey from over 6,500 people in 13 countries on their feelings about the way countries and companies are run, and female bosses were voted more holistically effective overall.

If you find that hard to believe (really?!) bear in mind that 80 per cent of political world leaders are men – and there is currently only 30 per cent satisfaction with political leaders worldwide.

The Ketchum study specifically looks into what character traits people think are effective in a leader, and asked participants to rate men and women’s ability to utilise them.

KLCM say that their findings show a preference towards “a new, more feminine leadership communication model,” as opposed to the more 'macho' approach often used by people in charge. (Think politicians shouting over each other in parliament or the cocky attitudes of big time bankers that sparked the economic crisis.)

The “feminine” leadership qualities participants voted key were:

  • Communicating in an open and transparent way
  • Leading by example
  • Admitting mistakes
  • Bringing out the best in others

Women outperformed men in the results for all of these categories, and in 10 out of the 14 categories overall.

“The world may look more to male leaders, but female leaders top the charts in all the areas that matter most to consumers — with critical lessons for both genders and a new, more “feminine” leadership archetype emerging,” the report concludes.

However, when asked if men or women leaders were "most likely to guide us through the challenging and rapidly changing times over the next five years," 54 per cent of people surveyed chose men and 46 per cent chose women.

Face palm

So there’s still a long way to go.