BREAKING: 'Playboy' founder Hugh Hefner has died

He was 91.

By Jessica Chandra

Hugh Hefner, the founder of Playboy magazine, has died. He was 91.

Playboy’s Twitter account confirmed the news just moments ago, calling him an American icon. They posted a photo of Hefner with one of his quotes: “Life is too short to be living somebody else’s dream.”

A rep for Hefner also gave this statement about his death:

He is survived by his wife, Crystal Harris, who he married in 2012, and four children.

Cooper Hefner, the second son Hefner had with his wife Kimberley Conrad (who was a former Playmate), released this statement on behalf of his family:

Hefner was a multi-millionaire, and his net worth at the time of his death was estimated to be over $43 million USD.

He published the first issue of Playboy in December 1953, and his men’s magazine got heaps of attention thanks to its nude Marilyn Monroe shoot.

Playboy wasn’t just filled with Hefner’s Playmates — there are plenty of celebrities who have posed for the iconic magazine, including Drew Barrymore, Charlize Theron, Kim Kardashian and Sophie Monk.

Hefner also lived what a lot of men would describe as ~the life~. He often had multiple girlfriends at the same time, and they were all babes.

He also starred in a reality show called The Girls Next Door, which was about girls who dreamed of living in the Playboy mansion.

Even though Hefner was best known for his insane lifestyle, he did a lot of social work, and was a big advocate for free speech and equal rights. He also supported heaps of non-profits, including Planned Parenthood and the ACLU.

R.I.P., Hugh Hefner.