Women of the Year

Why we need to talk about breast cancer EVERY day

It’s one cause we’ll never stop banging on about.

pink ribbon breast cancer

You probably already know that breast cancer is one of the most common cancers to affect Australian women (second only to non-melanoma skin cancer). But, did you also know that one in eight women will develop breast cancer in their lifetime?

Let’s all just think about that for a second. Cos, you probs know WAY more than eight women making that a scary af statistic to read.

But that’s the thing with breast cancer, it has no fear. None. NADA. It takes on the young, the old, newlyweds, new mums and even the rich and famous.

There’s no thought for how many Instagram followers you have, how old you are or how inconvenient it is for you to get sick RN. Just ask superstar PR Roxy Jacenko who received her devastating diagnosis when she was 36.

So now that we’ve established that breast cancer sucks balls/is worse than Donald Trump (no mean feat), what can we do about it?

Firstly, and most importantly, get breast aware. Early detection provides the best chance of survival so look for changes in your breast that seem strange every single day. Look for any lumps, unusual changes to your breast size or shape, nipples behaving weirdly ie. crustiness, redness, inverted nipples or discharge and stubborn boob pain or redness.

If you notice ANYTHING odd or out of the ordinary, err on the side of caution and book a doctor’s appointment. Chances are it won’t be anything serious, but it’s always best to check.

Switching to a healthier lifestyle can also help reduce your risk of the Big C. So keep active, get your fruit and veggies in, cut down on booze, don’t smoke and try to reduce stress, too. These things won’t necessarily guarantee you a cancer-free life, but it’s estimated that 30 percent of breast cancers could have been avoided by being healthier. Pass the kale.

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It’s also important to stick to your breast awareness plan. Experts say that they always see a spike in mammogram bookings when celebs get sick, but tbh we should be proactively checking for lumps and having routine scans even when you’ve got no cause for concern.

It’s true, survival rates are continuing to improve in Australia – almost 90 percent of those diagnosed with invasive breast cancer survive five or more years beyond diagnosis – but to keep that percentage up and improving, early detection is vital. VITAL.

Now, outside of making breast screening as normal as perving on Jamie from Outlander, you can also help raise awareness and vital funds for breast cancer either directly or by supporting big name brands linked to the cause.

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Not sure where to start? Avon is the world’s number one corporate fundraiser for breast cancer having launched the Avon Breast Cancer Crusade 20 years ago.

With over $13 million raised so far, it’s one of the easiest ways to truly make a difference. All profits from their Breast Cancer Crusade products go towards much-needed research and support programs across the country so get shopping.

And together, let’s kick breast cancer’s butt.

Brought to you by Avon